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Professional Credentials

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Hi. I’m Yuri Kruman. I’m a corporate Organization Design/HR Strategy Consultant and top-rated executive coach for corporations and fast-growth startups and expert on Employee Experience (EX), board member, and official member of the Forbes Coaches Council, as well as contributor to Forbes, Entrepreneur,, Influencive and numerous other top platforms.

A regular guest on top podcasts including Entrepreneur on Fire, Wharton Business Radio, As Told By Nomads, Conscious Millionaire and The Blind Entrepreneur, he's also been published or featured on Inc., Fast Co., Time, Mashable, PBS, BBC and numerous top blogs, TV and radio. In his corporate work, Yuri trains client teams on ways to maximize their EX, especially talent retention, learning and development using storytelling, branding and proprietary personal development strategies. 

My consulting, advising and coaching portfolio includes consulting corps and fast-growth startups, executive coaching and advisory work, as well as speaking engagements, workshops and advisory work focused on Organization Design and Development, HR Strategy focused on Employee Experience (EX), Change Management, Customer Experience (CX) and business strategy, impacting thousands of Fortune 500 and startup executives.

I recently published a book, "What Millennials Really Want From Work and Life" (Click for FREE PREVIEW; Business Expert Press, March 2019) and have done numerous keynotes, panels and workshops at corporations, top startups and universities, including Google, The Muse General Assembly, UPenn, Columbia, NYU and 2020 Startups, among many others.

I provide training on ways to...

  • Delivering a Customer Experience that Delights Millennials

  • Increasing Employee Engagement and Decreasing Turnover

  • Developing and Implementing a Winning HR/People/Culture Strategy

  • Winning the War for Millennial Talent

  • Future-proofing Your Company’s Workforce and HR Planning

  • Increasing Retention and Engagement for Millennials and Gen Z's with an Effective Benefits Strategy

  • Creating A Compelling Brand-Story Strategy

  • Leading Through Change In The Millennial Economy

  • Training Your Gen X and Boomer Executives to Work Effectively with Millennials and Gen Zs

In my free time, I write a great deal on subjects near to my heart, as well as coach busy Millennial execs and entrepreneurs and speak. Outside of my work, I love traveling with my wife and two daughters, writing fiction, dining out and photographing nature.

My priority is achieving transformational results for my clients, above all.


What Clients Are Saying

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Yuri played a big part in uplifting my business from where it was initially, into where it is today. He introduced to me new strategies and ways of serving others that I didn’t think were possible at the time. He really helped us dial in on our ideal client profiles, as well as our overall presentation, branding, and PR efforts as an agency. Helping us evolve and get in front of much bigger clients. We continue to apply his lessons today. - Jon Sicherman - CEO/Founder of Creative Minds Media Group

"On behalf of all of us from 2020 Startups we want to thank you for the incredible workshop you conducted on June 7th! Our cohort has given us rave reviews regarding your speaking engagement as expounded on intricate details on Growth Hacking and customer-centric strategies. We welcome you anytime at 2020 Startups and thank you for your wisdom shared." - Mark Gold, Managing Director, 2020 Startups

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"Yuri delivered a concise and insightful presentation on the topic "How to Get Into a Top Startup." As a group of Young Professionals, our audience was eager to learn about this idea, and Yuri came through. People were informed and engaged, emerging with fresh and helpful tips for advancing in their professional careers. I recommend Yuri for any platform, and to boot, he is a pleasure to work with.“ - R' Ahrele Loschak, Director, CYP Brooklyn
"Yuri has been a big find in helping us up-level Winspire. Yuri has helped us sharpen our business model and create a compelling value proposition that has made us 10x more attractive to customers and investors. Yuri was also helpful in giving multiple strategies that we were not aware of, to build our Press and Partnerships. His advice has helped us gain visibility in the media and with investors. 

Personally, the biggest ‘wow’ for me has been the way Yuri was able to ask very compelling questions and trigger a change in my mindset – about how I saw my company in my own eyes and my customer’s eyes. It has created an immense confidence in me as a CEO and I can see that confidence translating into results for my company. I highly recommend execs who are stuck in their head to work with Yuri and unlock a potential that will save time and create real results. Thanks for the transformation you've created in my company and in myself Yuri!" - Vin Jeyaraj, Founder & CEO of Winspire
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"What I liked the most about Yuri's training process is that he cares a lot about each person, in addition to giving us valuable knowledge related to getting press, strategic partners and investors. He also helped us a lot in the development of our pitch deck with wise and timely advice, in a comprehensive and holistic manner. I admire Yuri's great optimism and support as well as the positive energy that he transmits. What I have learned with Yuri has allowed us as a company to focus and understand many things about the New York market, what we didn't know beforehand. His training and insights have allowed me to move much faster than we expected in this three-month process." - Paulina Barría Hamamé, CEO of Bikelite

“Yuri partners with his clients in thought-provoking and inspiring ways to motivate them toward action. Yuri is an excellent coach and has created a methodology that spurs clients to maximize their potential. Yuri brought to our sessions professionalism, creativity, resourcefulness and a profound commitment to help get results.” - Michael N., 36, Investment Management Exec

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"Yuri, seriously. I mean this 100%. Tonight’s class was the most valuable event that I have attended at this program. There was a mountain of gold information, and these are notes I will be referring too! Thank you thank you thank you! I am stoked to use your information. It. Was. Gold." - John E. Schweiter Jr., CEO/Founder of Serfpad (R)