About

I've sat on both sides of the pay table.

I've coached leaders through the conversations that set their pay since 2016, and I ran HR three times, where those conversations land. Now I build with AI every day. That combination is the whole point of this site.

Portrait of Yuri Kruman

The short version of a long road

I arrived in Lexington, Kentucky, at nine, on my mother's J-1 visa: she had a research post at the University of Kentucky. I learned early that how you're valued depends on whether people understand what you bring.

I studied anthropology and neuroscience at Penn, then went to Cardozo School of Law and came out with $250,000 of debt. I failed the New York bar four times. Early in my career I consulted on finance systems inside Goldman Sachs, Bank of America Merrill Lynch and Fortress Investment Group. My first six-figure job came days before I turned 30, after a mentor showed me how the system actually worked.

That lesson became my work. In 2016 I started coaching people through job searches and the conversations that decide pay. I was a Master Coach on The Muse, its top tier, with 30+ five-star reviews across 134 client engagements by 2021. I've coached 2,300+ leaders since 2016.

Then I went to the other side of the table. From 2020 to 2023 I held CHRO and CLO roles at Healthflex, Elite Healthcare and TM Forum. I rebuilt HR and learning through hypergrowth, and I approved and denied raises. I learned what a decision-maker needs to see to say yes.

In 2021 I moved my family to Israel. It was spiritually right and economically devastating. I had to prove what I was worth again, in a market that didn't know my name. So I rebuilt around AI. I've shipped 11 custom AI builds and worked as a Contract AI Model Trainer for OpenAI, Meta and Microsoft. I also run a Fractional Chief AI Officer practice.

Today I help mid-career leaders do what I had to do: get paid for what AI lets them do. I live in Haifa with my family. I'm offline every Shabbat.

For the record

Credentials

HR leadership
3x CHRO and CLO · SHRM-SCP
Coaching
Since 2016 · 2,300+ leaders · Master Coach, The Muse (as of 2021)
AI
Fractional Chief AI Officer · 11 custom AI builds shipped · Contract AI Model Trainer for OpenAI, Meta and Microsoft
Recognition
Top-6 Global HR Thought Leader, Thinkers360, four years running (2023 to 2026)
Taught at
Wharton CHRO Program (guest lecturer) · Columbia · Penn · NYU
Member of
Forbes Coaches Council · Fast Company Executive Board · Newsweek Expert Forum
Education
B.A., University of Pennsylvania · J.D., Benjamin N. Cardozo School of Law

Two houses

This site is for people. PortLev is for companies.

Here, I work with individuals: leaders getting paid for their AI skills, experts productizing what they know and operators taking the AI seat. When a company or a portfolio needs AI across its workforce, that's PortLev, my firm, and its AI Operating Partner engagement.