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What Millennials Really Want From Work And Life

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This book is perfect for leaders across the enterprise who have a difficult time attracting, retaining, understanding, communicating with, motivating, engaging, and otherwise developing their millennial employees and job candidates. Diving deep into millennial psychology and language using a potent blend of data and anecdotes, stories and history, What Millennials Really Want from Work and Life debunks the many myths around millennials pushed by sensationalist media, showing how millennials want many of the same things as other generations, just more quickly and in a different order and form.
Giving helpful context based on his own powerful and unlikely story of continuous struggle and overcoming massive challenges as a millennial, the author weaves a compelling narrative through the historical, psychological, linguistic, and other threads under- lying the millennial experience at work and in life. Based on his in-depth analysis of data and trends, Kruman makes specific recommendations for corporate leaders looking to get—and keep and develop—top millennial talent into their ranks, diving deep into specific benefits, communication methods and tools, mission and vision, and other elements of branding relevant to millennial attraction, engagement, and retention. This book is likewise for early and mid-career millennials looking to better under stand themselves and make compelling cases for improvements around the aforementioned in their own companies.

Collection: Human Resource Management And Organizational Behavior2019 Digital Library


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March 12, 2019



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About The Author

Yuri Kruman

Yuri is a corporate Employee Experience (EX) Consultant, board member, startup advisor and official member of the Forbes Coaches Council, as well as contributor to Forbes, Entrepreneur, Business.com, Influencive and numerous other top platforms. Yuri’s consulting, advising and coaching portfolio includes speaking engagements, workshops and advisory work on personal + professional development focused on Employee Experience (EX), HR Transformation / Change Management, Customer Experience (CX), PR/Media and business strategy, impacting thousands of Fortune 500 and startup executives. A regular guest on top podcasts such as Entrepreneur on Fire, Wharton Business Radio, As Told By Nomads, Conscious Millionaire and The Blind Entrepreneur, he’s also been published or featured on Inc., Fast Co., Time, Mashable, PBS, BBC and numerous top blogs, TV and radio. In his corporate work, Yuri trains client teams on ways to maximize their EX, especially talent retention, learning and development using storytelling, branding and proprietary personal development strategies.


Announcing the launch of my new book: "MASTERING THE TALK TO MASTER YOUR LIFE"

This is not my usual blog post or new article share. It's not even the full-throated announcement of my book launch for "Mastering The Talk to Master Your Life," but I might as well tell you all about it.

I'm writing to ask for your help. Mastering The Talk to Master Your Life is quite different from the first two books I write (both novels), as well as the more academic volume, "What Millennials Really Want From Work and Life" (Business Expert Press, 2019).

This book is one I've wanted to write since my mid-20s, when I first began seeing just how important language and psychology are for creating opportunity from scratch, even -- especially -- without experience and without connections where you're trying to go. That's not to mention lack of resources, coaches, family or alumni networks that can help you get to success in your career, business and life with little risk and quickly.

In short, the book is a manual for mastering the self-talk you have throughout each day, then mastering the conversations you engage in to create and convert opportunity for yourself, your work and the people you serve in your life, creating meaningful, lasting success in your career, business and life.

Steeped in stories from my own and my clients' experiences, this is a book that will add massive value to you over time, helping you with actionable roadmaps, exercises and mindmaps.

Because this book is so different from my previous efforts, I’m asking you, my readers, for help in marketing the book and bringing it to communities and outlets that would benefit from it. If you have a podcast, have a friend who does, run a big blog, or can think of an influencer who would love this book, let me know in the form below. I’m open to anything, of course, but please, let’s think in terms of ROI for its release date.

If you have ideas, suggestions or better, have access to a large audience of your own, I want to hear from you. Filling out the form below will give me an idea of how you can help with the launch. Specifically I’d love to reach groups who have dealt with adversity and lack of opportunity (diverse audiences, the military, college clubs, startup incubators, etc.) but this book will work for lots of places.

Name *